Social media is more integrated into our lives than we've ever imagined. Users love the ability to spread their image via social media platforms. But if your accounts aren't growing at the rate you were expecting them to, there may be pitfalls you've gone into. Here are some reasons why your social media may not be growing.
Too Much Promotional Content
Having an account that is only filled with advertisements will not attract followers. Social media users are keen on how often they are being marketed. If you choose to be promotional, it's best to do so in a subtle way. Or, to post promotional content on occasion rather than it being your entire platform. Regular posts to show what you're working on or to show aspects of your life are more attractive to viewers than ads.
Managing Too Many Platforms At Once
It can be easy to want to spread the word about you or your project by creating accounts across all platforms. But you will spread yourself too thin if you're juggling Facebook, Instagram, Twitter, LinkedIn, and Tik Tok all at once. It's better to focus on one or two accounts and make the content higher quality. Remain active on these platforms to keep up your engagement. This will turn into authentic growth in time.
Focusing On Follower Count Rather Than The Level of Engagement
Followers on social media do matter. Without them, you wouldn't have anyone viewing your content. Some creators tend to be more focused on the follower count rather than the level of engagement. An account with 500 followers may only have 100 followers who are engaged with the constant. Whereas an account with 300 followers may have 200 engaged content viewers. So, why aren't your followers engaged?
You Aren't Engaging With Other Accounts Enough
Liking other posts may not be enough. Take the time to comment on other accounts. Reaching out via direct message to other small accounts will get them to look at your content. When direct messaging, share what your account is about without marketing to them. Complimenting something on their age you like is a way this can be done. This is a much slower method since it requires more time. But the results will be followers that engage more because they have gotten to know you.
Doing It Alone
Navigating managing your social media can get overwhelming. If you find yourself struggling it may be worth it to invest in a social media manager. Social media managers create content, post, and manage account engagement/activity for you. This is a great option if you want to grow your social media presence but don't have the time to invest in your accounts.
Not Using Hashtags
You should be using hashtags. Don't be shy about the number of hashtags you're using either. It's common for accounts to comment on their own post with hashtags. This happens when they don't want to include them in a post description. Tagging your posts with various hashtags will help users find you. Especially if they have interests in the particular topic that you happen to be specializing in. Following hashtags related to your content will also help you find similar accounts.
The world of social media is tricky. It's difficult to gain a following without having a viral TikTok video or a popular Youtube channel. But you can reap the benefits of a more engaged following by investing the time and proper mentality into your accounts.
We hope you enjoyed our blog post this week and found some of this advice helpful! We can be found on Instagram, Facebook, and our website.
Written by: Jordan Basham