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Having a logo for the first time can be a very exciting milestone for your business. It solidifies the image of what you want your brand to represent and puts your dreams into a reality. But now that you have a logo you may be wondering, where can I use it? Today, we explore different places where you can use your logo to help elevate your professionalism.
Website
Placing your logo on your website is a great way to establish recognition with viewers. Once they see your logo from your site and connect it with your brand, they will remember it moving forward if they see it elsewhere. It can also serve as a guide for when you’re building your website. Keeping the same color scheme as your logo will maintain a consistent aesthetic for your brand.
Social Media
Using your logo on social media is one of the first places that normally comes to mind when thinking of logo use. Viewers of your website can connect with your social media and be sure they are following the right accounts by having your logo on your profile too. It also gets more eyes on your logo familiarizes more people with your brand when you interact with other accounts on social media.
Business Cards
Featuring your logo on business cards can elevate the professionalism of your brand. Having business cards is a great marketing tool when interacting with people you meet who may be interested in your business. Adding the element of your logo can make your start-up or small business appear more legitimate to potential customers.
Advertisements
Spending some extra money on advertising can boost traffic to your website, social media, and bring you more business. Whether you decide to put out a sponsored social media post or even consider investing in a commercial, including your logo is crucial so that consumers are aware of what’s being advertised to them and by who.
Documents
Invoices, contracts, and standard company documents that all include your logo and a similar format will make paperwork more professional. Clients and other businesses will be impressed to receive a document from you with a standardized format featuring your logo. Including your logo on invoices and bills will also remind the recipient of who they are responsible for paying.
Apparel
Company T-shirts, hats, and mugs are great employee gifts and small advertisements. Your logo should be featured on all company apparel so more eyes are put on it when people are wearing their T-shirts or using their mugs. This is great if your company name is featured in your logo so then potential clients can locate you online if they are interested in finding out more.
Packaging
If you are shipping out products to customers or just sending out mail, featuring your logo on shipping labels and packaging adds an extra touch for clients. This can be done via stickers that hold the packaging the product is wrapped in together or on the shipping box/envelope that you are shipping in. When they receive their product, they’ll be reminded of your logo as they unpackage your product.
Including your logo not only gets your money’s worth out of having it made if you paid to have it done but also creates a consistent platform for your brand to be referred to. Even as logos change and adapt throughout time, having an image that represents you and your business can boost your confidence and help create a brand you can be proud of.
We hope you enjoyed our blog post this week and found some of this advice helpful! We can be found on Instagram, Facebook, and we are now on LinkedIn! If you would like to connect with us please reach out via the chat or contact sheet on our website.
Written by: Jordan Basham