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How to Find Your Brands Style

Previously on the blog we’ve talked about colors, what they mean, and how to determine which combination is best for your brand. Today we’ll expand on that idea and go into how to find your brand's style. From colors to aesthetics and the vibe that you want your brand to give off, we will start from scratch as if we are creating a new brand with you and go step by step through finding your style.

Color Scheme

If you have no idea where to start in terms of colors, try choosing colors that you like the most then build from there. The example I’m showing you is a color palette I created on a free site where you can create your own color palette and get help deciding which colors go well with your matches. I started out with my two favorite colors, yellow and sage green. Once I found two shades of those colors I liked the most I locked them in and went through changing the other colors until I came across this blush pink and navy. I wouldn’t have originally picked navy but with the help of this tool, I’m able to see that it goes well with the other colors.


Creating a mood board of images, textures, items, and activities that represent your brand will give you a basis for the type of things you would like included on your logo and website. The mood board I’ve created is on Canva but the pictures were downloaded from Pinterest and Unsplash. In this example, I was imagining that I was starting a lifestyle blog. I did this by going into Pinterest and searching under the different colors to find images that attracted me while also taking note of the content and textures that may be included in the image. This can be changed at any time but it’s a starting point for how you can begin to imagine what you want your brand to look like. It also can be used as inspiration for your social media accounts and website.

So what now?

Now you have a color scheme and a mood board representing what you envision for your brand. But what do you do with it? You have a few options. You can continue to grow on your mood board and use it as inspiration for ideas for your social media content or to inspire different aspects of your business. You may also decide that you’d rather have a professional help you with continuing to build your brand. Rather than starting from scratch, you will already have an idea of what you are going for based on the steps we’ve taken today. This will help you and the professional continue to grow from the starting point you’ve already established. If you’d prefer professional help for your website, logo, or even a brand guide, CTG-Design offers all three services to help make the most of what you envision for your brand.


We hope you enjoyed our blog post this week and found some of this advice helpful! We can be found on Instagram, Facebook, and we are now on LinkedIn! If you would like to connect with us please reach out via the chat or contact sheet on our website.

Written by: Jordan Basham

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