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Day in the Life of a Social Media Manager: Eli Ballesteros

ariel view of multiple people at a table working on their laptops with headphones and food around them

Most of us spend our time not working on social media in some form. But for a select group, being on social media is their job. This sounds like an amazing gig if you get lost scrolling through the endless online content available to us. CTG-Design’s own social media manager Eli Ballesteros sat down with me to give some insight as to what it’s actually like being a social media manager of a small business.



Walk me through your average workday

I wake up and start checking my emails, then I start looking at the social media of CTG-Design. This involved me checking on our follower count and looking at similar companies to gain inspiration from. I also like watching Youtube videos about social media from community managers. With all the information I’ve gathered I then start to create posts and videos for CTG-Design’s pages. I typically check our Facebook groups twice a day where I share and promote the CTG-Design website and social media pages. Later that evening I will post the content I’ve created earlier in the day.

Describe the flexibility of your job. How do you manage your time while working another job on top of managing social media?

What I love about being a SMM is that I can organize my time so that I can handle my other job. I normally work on those tasks at night so then I have all morning to focus on CTG-Design and then have time during the day to do anything else I need to and go to my other job.

I know you’re a mom, what are your own rules with your kids about social media?

My kids don’t have social media yet, they are still too young. They are only 11 and 7 years old so the only app they have is Messenger Kids since I can control it. I know who they are talking to and I’m the only one that can decide if they can add someone or not.

Does being able to work remotely help you balance working and being a parent?

It’s hard to say for me since I actually work 3 jobs and my kids don’t live with me. But I think if I had 1 job online that would definitely help me balance my time with parenting so that I could spend more time with my kids.

What are some misconceptions or things people may not know about being a social media manager that you wish they knew?

That the users themselves are the main source for publicity and marketing of a company through social media engagement. Today social media is the biggest marketing tool in the world for businesses.

We really appreciate Eli taking the time to chat with us about what it's actually like being a social media manager. Like most jobs, it’s a lot more work than it seems but we’re grateful that she enjoys working with us and producing the great content released on our various platforms. To see Eli’s work you can find us on Instagram @ctgdesignnj, Facebook at CTG Design, and LinkedIn at CTG-Design.


We hope you enjoyed our blog post this week and found some of this advice helpful! We can be found on Instagram, Facebook, and we are now on LinkedIn! If you would like to connect with us please reach out via the chat or contact sheet on our website.

Written by: Jordan Basham

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