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Modern website development programs and freelancer marketplaces have made it easier to create your website than we’ve ever seen. Whether you decide to create a site on your own or hire a freelancer/agency. No matter how you choose to create your site, there are at least 5 features that you should include on your homepage. Having these features will make your website easy to navigate and encourage visitors to connect with you.
Contact Us
Where you put your contact form on your webpage is your decision. But having it on the front page of your site is key to connecting with visitors who may have questions about you, your brand, or who want to enlist your goods/services. This should be one of the easiest features for them to gain access to. If a user is struggling to find where they can connect with you, they may log off your page and try to find help from a competitor. This is why easy to find, clear contact us sections are the first important feature to include on your homepage.
Brand Logo
Your brand or company logo should be in clear view at the top of your homepage. Viewers will immediately know that they are on the right page by seeing your logo if they have seen your logo elsewhere. If you are on social media, using your logo on your website and those platforms will create brand recognition among viewers. Brand recognition will prevent any confusion about if they are on the correct site or not. Featuring your logo will also elevate the appearance of professionalism for your brand.
Images/Videos
The rise of TikTok and Instagram Reels has made the attention span of online users increasingly short. Logging on to a website that only has paragraphs of text will not hold a user’s attention if they are browsing for entertainment or looking to spend their money. Featuring images and videos will break up the text content of your website and provide another avenue for viewers to take in information without having to read. Colorful graphics and videos with information will serve you well rather than just stock content.
Social Media Links
Similar to what we discussed with your brand logo, having your social media linked to your homepage can help create brand recognition. Viewers of your site that follow the social media links you provide will be able to interact with you without worrying about if it’s actually your account. The social media link icons available on most website design platforms are not distracting and easy to identify so they won’t interfere with the theme of your site.
Navigation Bar
Whether you’re offering products or services, having an easy-to-read navigation bar at the top of your page (preferably beside your logo) will make moving about your webpage easy. Visitors can find your products and services from that bar quickly and you’ll be more likely to make sales than if you didn’t have this feature. A navigation bar is also a great tool if you’d like to feature other elements of your brand such as a portfolio of previous work or a blog.
Making your website your own is what is going to set it apart from your competitors. But having these features will help your potential clients enjoy interacting on your site more and hopefully lead to more engagement for you in the future.
We hope you enjoyed our blog post this week and found some of this advice helpful! We can be found on Instagram, Facebook, and we are now on LinkedIn! If you would like to connect with us please reach out via the chat or contact sheet on our website.
Written by: Jordan Basham
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